KAP : ANADOLU EFES BIRACILIK VE MALT SANAYII A.S. / AEFES [] OZEL DURUM ACIKLAMASI (GENEL) 14.01.2015 17:45:18

14.01.2015 17:44




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KAP : ANADOLU EFES BIRACILIK VE MALT SANAYII A.S. / AEFES [] OZEL DURUM ACIKLAMASI (GENEL) 14.01.2015 17:45:18

OZEL DURUM ACIKLAMASI (GENEL)
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ORTAKLIGIN ADRESI : BAHCELIEVLER MAH. SEHIT IBRAHIM KOPARIR CAD. NO.4 BAHCELIEVLER/ISTANBUL
TELEFON VE FAKS NUMARASI : 0 (212) 449 36 00 (40 HAT) - 0 (212) 641 96 44
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ORTAKLIGIN YATIRIMCI/PAY SAHIPLERI ILE ILISKILER BIRIMININ TELEFON VE FAKS NUMARASI : 0 (216) 586 80 02 - 0 (216) 389 58 63
YAPILAN ACIKLAMA ERTELENMIS ACIKLAMA MI? : HAYIR
OZET BILGI : ANADOLU EFES`IN 2014 YILINA AIT SATIS HACMI GELISIMLERI ILE ILGILI ACIKLAMA/ANADOLU EFES` 2014 VOLUME ANNOUNCEMENT


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DORDUNCU CEYREK SATIS HACMINE ILISKIN OZET BILGILER

KONSOLIDE* SATIS HACMI** %4,1 DUSUSLE 16,1 MHL OLARAK GERCEKLESMISTIR.
TOPLAM BIRA SATIS HACMI 2013 YILININ SON CEYREGINE KIYASLA %7,3 AZALARAK 4,9 MHL SEVIYESINDE KAYDEDILMISTIR.
TOPLAM MESRUBAT SATIS HACMI %2,7 AZALARAK 198,1 M U/K SEVIYESINDE GERCEKLESMISTIR.

2014 YILI SATIS HACMINE ILISKIN OZET BILGILER

KONSOLIDE* SATIS HACMI** %3,5 ARTISLA 88,7 MHL SEVIYESINDE KAYDEDILMISTIR.
TOPLAM BIRA SATIS HACMI 2013 YILINDAKI 25,6 MHL SEVIYESINE KIYASLA %4,4 DUSUSLE 24,5 MHL SEVIYESINDE GERCEKLESMISTIR. 2014 YILININ SON CEYREGINDE RUSYA OPERASYONLARIMIZIN ZAYIF HACIM PERFORMANSINA RAGMEN 2014 YILI SATIS HACIMLERIMIZ BEKLENTILERIMIZ CERCEVESINDE GERCEKLESMISTIR.
TOPLAM MESRUBAT SATIS HACMI %6,9 ARTARAK 1.130,6 M U/K SEVIYESINE ULASMISTIR.

2014 YILININ TAMAMINDA BIRA VE MESRUBAT FAALIYETLERIMIZ DAHIL KONSOLIDE SATIS HACMIMIZIN %72`SI MESRUBAT OPERASYONLARIMIZ TARAFINDAN GERCEKLESTIRILIRKEN, TURKIYE BIRA OPERASYONLARIMIZ KONSOLIDE SATIS HACMININ %8`INI, YURTDISI BIRA OPERASYONLARIMIZ ISE %20`SINI GERCEKLESTIRMISTIR.

TOPLAM BIRA SATIS HACMININ %29`U TURKIYE BIRA OPERASYONLARIMIZIN SATISLARINDAN OLUSURKEN, YURTDISI BIRA OPERASYONLARIMIZIN SATISLARININ TOPLAM BIRA SATIS HACMI ICINDEKI PAYI ISE %71 OLARAK GERCEKLESMISTIR.

MESRUBAT OPERASYONLARIMIZIN TOPLAM SATIS HACMININ %51`I TURKIYE MESRUBAT OPERASYONLARIMIZIN SATISLARINDAN, %49`U ISE YURTDISI MESRUBAT OPERASYONLARIMIZIN SATISLARINDAN OLUSMAKTADIR.

TURKIYE BIRA OPERASYONLARI

2014 YILININ UCUNCU CEYREGINDE BASLAYAN BUYUME TRENDI YILIN SON CEYREGINDE DE DEVAM ETMIS VE YURTICI SATIS HACMI 2014 YILININ SON CEYREGINDE BIR ONCEKI YILIN AYNI CEYREGINE KIYASLA %11,8 ARTARAK 1,5 MHL SEVIYESINDE KAYDEDILMISTIR. BU DURUMDA, 9 EYLUL 2013 TARIHINDEN ITIBAREN KAPALI NOKTALARDA UYGULANMAYA BASLAYAN GECE SATISI KISITLAMASININ HACIMLERE YAPTIGI BASKI NEDENIYLE 2013 YILININ SON CEYREGININ BAZININ DUSUK OLMASI ETKILI OLMUSTUR. SONUC OLARAK, BEKLENTILERIMIZE PARALEL OLARAK TURKIYE BIRA OPERASYONLARININ TOPLAM SATIS HACMI 2013 YILINDAKI 7,3 MHL SEVIYESINE KIYASLA 2014 YILINDA 7,1 MHL OLARAK KAYDEDILMISTIR.

2014 YILI, BIRA TUKETIMINDE YENI TRENDLERIN YAKALANMASININ YANINDA PREMIUM SEGMENTIN BUYUMESI VE SATIN ALINABILIRLIGIN DESTEKLENMESI AMACIYLA TUKETICILERE YENI URUN SECENEKLERI VE INOVASYONLAR SUNMAK ICIN COK MARKALI URUN PORTFOYU YAKLASIMINA ODAKLANDIGIMIZ BIR YIL OLMUSTUR. NOKTALARIMIZDAKI BASARILI UYGULAMALARI MAKSIMIZE ETMEYI HEDEFLEYEN YARATICI PAZAR UYGULAMALARININ YANINDA, SAHA UYGULAMALARINA VE NOKTA ACILIS PROGRAMLARINA ODAKLANILMASININ DA KATKISIYLA BERABER YUKARIDA BAHSEDILEN GIRISIMLERIMIZIN SONUCLARI ALINMIS VE HACIM PERFORMANSIMIZ YILIN BASINDAN ITIBAREN BEKLENTILERIMIZIN UZERINDE GERCEKLESMISTIR.

YURTDISI BIRA OPERASYONLARI (EBI)

YURTDISI BIRA OPERASYONLARIMIZIN KONSOLIDE SATIS HACMI NEREDEYSE TUM OPERASYONLARDA MEYDANA GELEN HACIM DUSUSLERI NEDENIYLE, 2013 YILININ SON CEYREGINDEKI 3,8 MHL SEVIYESINE KIYASLA 2014 YILININ SON CEYREGINDE 3,3MHL SEVIYESINDE KAYDEDILMISTIR. RUSYA`DA YILIN SON CEYREGINDEKI PERFORMANSIMIZ ESAS OLARAK ULKEDE YASANAN EKONOMIK DALGALANMALAR SEBEBIYLE BEKLENTILERIMIZIN HAFIF ALTINDA KALMISTIR. SONUC OLARAK, EBI`NIN SATIS HACMI 2014 YILINDA BIR ONCEKI YILA KIYASLA %4,8 AZALARAK 17,4 MHL SEVIYESINDE GERCEKLESMISTIR.

BEKLENTILERIMIZE PARALEL OLARAK, RUSYA BIRA PAZARINDAKI DUSUS TRENDI, MAKROEKONOMIK SEBEPLER, DAHA ONCEKI YILLARDA GERCEKLESTIRILEN KANUNI DUZENLEMELER VE YAZ SEZONUNDAKI OLUMSUZ HAVA KOSULLARINDAN DOLAYI 2014 YILINDA DA DEVAM ETMISTIR. YURTDISI BIRA OPERASYONLARIMIZIN 2014 YILI ITIBARIYLE TOPLAM KONSOLIDE HACMININ %64`UNU OLUSTURAN RUSYA`NIN YANINDA, DIGER ULUSLARARASI OPERASYONLARIMIZIN SATIS HACMI DE UKRAYNA`DAKI KRIZ VE VERGI ARTISI, KAZAKISTAN`DAKI DEVALUASYON GIBI EKONOMIK, POLITIK VEYA SEKTOREL SEBEPLERDEN OLUMSUZ ETKILENMIS VE ULUSLARARASI SATIS HACMIMIZ 2014 YILINDA 2013 YILINA KIYASLA DARALMISTIR.

DIGER TARAFTAN, ZORLU PIYASA KOSULLARINA RAGMEN, FAALIYET GOSTERDIGIMIZ TUM ULKELERDE YILIN BASINDAN ITIBAREN MARKALAR, INOVASYON VE PAZAR UYGULAMALARINA ODAKLANMAYI SURDURMEMIZIN SONUCLARINI ALARAK PAZARLARIMIZIN COGUNDA PAZAR PAYIMIZI ARTIRMAYI BASARDIK.

MESRUBAT OPERASYONLARI (COCA-COLA ICECEK A.S.)

MESRUBAT OPERASYONLARININ KONSOLIDE SATIS HACMI, ULUSLARARASI OPERASYONLARDAKI CIFT HANELI BUYUME SAYESINDE, 2014 YILINDA %6,9 ARTIS GOSTERMISTIR. 2013 YILINDA TOPLAM SATIS HACMINDE %46 OLAN ULUSLARARASI OPERASYONLARIN PAYI, 2014`TE %49`A YUKSELMISTIR. BU ARTISTA ORTA ASYA VE PAKISTAN`DAKI YUKSEK ORGANIK BUYUME ETKILI OLMUSTUR. GAZLI ICECEKLER KATEGORISI, COCA-COLA VE SPRITE MARKALARINDAKI BUYUMENIN ETKISIYLE %4,8 BUYUME KAYDEDERKEN; SU KATEGORISI %11,4 SATIS HACMI ARTISI KAYDETMISTIR. SU HARIC GAZSIZ ICECEKLER KATEGORISI, MEYVE SUYU VE BUZLU CAY SEGMENTLERINDEKI GUCLU ARTIS SAYESINDE %15,9 BUYUME GOSTERMISTIR.

2014 YILININ SON CEYREGINDE, MESRUBAT OPERASYONLARININ TURKIYE SATIS HACMI, BIR ONCEKI YILIN AYNI DONEMINE GORE %12,0 DARALARAK 97,9 MILYON UNITE KASA OLARAK GERCEKLESMISTIR. YILIN SON CEYREGINDE TUKETICI GUVEN ENDEKSI`NDEKI SERT DUSUS VE EKIM AYINDA EN YUKSEK HACIM YAPAN URUNLERDEKI FIYAT ARTISLARI SON CEYREKTEKI HACIM RAKAMLARINI OLUMSUZ ETKILEMISTIR. TURKIYE OPERASYONUNUN SATIS HACMI, 2014 YILINDA BIR ONCEKI YILA KIYASLA %0,7 ARTIS KAYDEDEREK 577.9 MILYON UNITE KASAYA ULASMISTIR. SATIS HACMI YILIN ILK YARISINDA ORTALAMANIN UZERINDE SEYREDEN SICAKLIKLAR VE BASARILI KAMPANYALARLA GUCLU BIR ARTIS SERGILERKEN; TUKETICI GUVEN ENDEKSI`NDEKI GERILEME VE YUKSEK SEZONDAKI OLUMSUZ HAVA KOSULLARI YILIN TAMAMINDAKI HACIM ARTISINI SINIRLAMISTIR. 2014 BOYUNCA, TOPLAM PORTFOYDE YERINDE TUKETIME YONELIK PAKETLERIN PAYI TUM KATEGORILERDE ARTMAYA DEVAM EDERKEN, SATILAN TOPLAM PAKET SAYISINDAKI ARTIS YENI TUKETICI KAZANIMLARINI DESTEKLEMISTIR. DIGER YANDAN, GAZLI ICECEKLER KATEGORISINDE SATILAN TOPLAM PAKET SAYISI GECEN YILA GORE YATAY BIR SEYIR IZLEMESINE KARSIN, BUYUK HACIMLI PAKETLERDEKI DARALMA, BU KATEGORIDEKI HACIM ARTISINI ETKILEMISTIR. GAZLI ICECEK KATEGORISI 2014 YILININ TAMAMINDA %4,9 DARALIRKEN, COCA-COLA ZERO %50`NIN UZERINDE SATIS HACMI BUYUMESI KAYDETMISTIR. YERINDE TUKETIME YONELIK PAKETLERIN TOPLAM GAZLI ICECEK KATEGORISINDEKI PAYI ARTMAYA DEVAM ETMISTIR. GAZSIZ ICECEKLER KATEGORISI (SU HARIC), 2014`TE BUZLU CAY VE MEYVE SUYU KATEGORILERININ DESTEGIYLE YUKSEK ONLU BUYUME KAYDETMISTIR. BUZLU CAY KATEGORISI ISE, GUCLU PERFORMANSINA 2014`TE DE DEVAM EDEREK %50`DEN FAZLA SATIS HACMI BUYUMESI KAYDETMISTIR. YERINDE TUKETIME YONELIK PAKETLERIN TOPLAM GAZSIZ ICECEK KATEGORISINDEKI PAYI DA ARTMAYA DEVAM ETMISTIR. SU KATEGORISININ DAHA KARLI OLAN KUCUK PAKETLERE ODAKLANILARAK OPTIMIZE EDILMESI SURECI DE DEVAM ETTI. SU KATEGORISI (DAMACANA HARIC) ORTA TEK HANELI SATIS HACMI ARTISI GOSTERDI. CAY KATEGORISI ISE DOKME CAY SATISLARINDAKI ARTIS SAYESINDE YAKLASIK %12 BUYUDU.

2014 YILININ SON CEYREGINDE, ULUSLARARASI OPERASYONLARIN SATIS HACMI, OZELLIKLE PAKISTAN VE KAZAKISTAN PAZARLARININ KATKISIYLA BIR ONCEKI YILIN AYNI DONEMINE GORE %8,4 ARTARAK 100,2 MILYON UNITE KASA OLARAK GERCEKLESMISTIR. 2014 YILINDA ULUSLARARASI OPERASYONLARIN SATIS HACMI %14,2 ARTIS KAYDETMISTIR. BASARILI KAMPANYA VE PROMOSYONLAR HACIM ARTISINA KATKI SAGLARKEN, KAZAKISTAN`DAKI DEVALUASYON, PAKISTAN`DAKI SEL FELAKETLERI VE POLITIK GERGINLIKLER ILE IRAK`TAKI GUVENLIK SORUNLARI GIBI ONEMLI OLUMSUZ GELISMELERE RAGMEN CIFT HANELI BUYUME GERCEKLESMISTIR. PAKISTAN SATIS HACMI, GUCLU YEREL PAZARLAMA KAMPANYALARI VE SOGUTUCU YATIRIMLARININ DA ETKISIYLE 2014 YILINDA %16,5 BUYUMUSTUR. ORTA ASYA OPERASYONLARI, 2014 YILINDA %16 HACIM ARTISI KAYDETMISTIR. BOLGEDEKI EN BUYUK PAZAR OLAN KAZAKISTAN, 2014 YILINDA GAZLI ICECEK KATEGORISINDEKI %20`NIN UZERINDE BUYUME VE PAZAR PAYI KAZANIMLARIYLA BIRLIKTE %18,8 HACIM ARTISI GOSTERMISTIR. IRAK SATIS HACMI, 2014 YILINDA %6,4 ARTARKEN, GUNEY IRAK`TAKI GUCLU ORGANIK BUYUME KUZEY IRAK`TAKI HACIM DARALMASINI BUYUK OLCUDE TELAFI ETMISTIR.

* TURKIYE BIRA, EBI VE CCI TAM KONSOLIDE EDILMEKTEDIR.
** BIRA VE MESRUBAT OPERASYONLARI DAHIL.

ENGLISH VERSION:

4Q2014 VOLUME HIGHLIGHTS

CONSOLIDATED* SALES VOLUME** WAS DOWN BY 4.1% TO 16.1 MHL.
TOTAL BEER SALES VOLUME WAS DOWN BY 7.3% VERSUS 4Q2013 REALIZING AT 4.9 MHL.
SOFT DRINK SALES VOLUME DECREASED BY 2.7% TO 198.1 M U/C.

FY2014 VOLUME HIGHLIGHTS

CONSOLIDATED* SALES VOLUME** INCREASED BY 3.5% TO 88.7MHL.
TOTAL BEER SALES VOLUME DECREASED BY 4.4% TO 24.5 MHL COMPARED TO ITS LEVEL AT 25.6 MHL IN FY2013. WE MET WITH OUR GUIDANCE FOR FY2014 DESPITE SOFTER PERFORMANCE IN RUSSIA IN 4Q2014.
SOFT DRINK SALES VOLUME WAS UP BY 6.9% TO 1,130.6 M U/C.

IN 2014, THE SOFT DRINK OPERATIONS` VOLUMES CONSTITUTED 72% OF TOTAL CONSOLIDATED SALES VOLUMES, WHILE TURKEY BEER AND INTERNATIONAL BEER OPERATIONS` VOLUMES MADE UP 8% AND 20% OF THE TOTAL CONSOLIDATED VOLUMES, RESPECTIVELY.

THE SHARE OF TURKEY BEER VOLUMES WITHIN TOTAL BEER VOLUMES WAS 29%, WHILE THE SHARE OF INTERNATIONAL BEER WAS 71%.

THE SHARE OF TURKEY SOFT DRINK VOLUMES WITHIN TOTAL SOFT DRINK VOLUMES WAS 51%, WHILE THE SHARE OF INTERNATIONAL SOFT DRINK VOLUMES WAS 49%.

TURKEY BEER OPERATIONS

THE GROWTH TREND STARTED IN 3Q2014 CONTINUED IN THE LAST QUARTER OF THE YEAR AS WELL AND DOMESTIC VOLUMES GREW 11.8% TO 1.5MHL IN 4Q2014 COMPARED TO 4Q2013. THIS WAS MAINLY CONTRIBUTED BY THE LOW BASE OF 4Q2013, WHEN VOLUMES WERE UNDER PRESSURE DUE TO THE NEGATIVE IMPACT OF THE NIGHT SALES RESTRICTION IN OFF-PREMISE CHANNEL, EFFECTIVE AS OF SEPTEMBER 9, 2013. CONSEQUENTLY, TURKEY BEER OPERATIONS` TOTAL SALES VOLUME WAS REPORTED AT 7.1MHL IN FY2014 COMPARED TO 7.3MHL IN FY2013, IN LINE WITH OUR GUIDANCE.

DURING 2014, WE FOCUSED ON A MULTI-BRAND PORTFOLIO APPROACH TO DELIVER NEW CHOICES & INNOVATION TO CONSUMERS IN ORDER TO CAPTURE NEW TRENDS IN THE SEGMENT AND SUPPORT THE GROWTH OF THE PREMIUM SEGMENT AS WELL AS AFFORDABILITY. TOGETHER WITH OUR CREATIVE EXECUTIONS TO MAXIMIZE IN-STORE EXCELLENCE, FOCUS ON FIELD EXECUTION AND OUTLET ACTIVATION PROGRAMS, THESE INITIATIVES PAID-OFF AND WE WERE ABLE TO BEAT OUR EXPECTATIONS SINCE THE BEGINNING OF THE YEAR.

INTERNATIONAL BEER OPERATIONS (EBI)

EBI`S CONSOLIDATED SALES VOLUME WAS 3.3MHL IN 4Q2014 COMPARED TO 3.8MHL IN 4Q2013, MARKED WITH LOWER VOLUMES IN ALMOST ALL OPERATIONS. IN RUSSIA, OUR PERFORMANCE WAS SLIGHTLY WEAKER THAN OUR FORECASTS IN THE LAST QUARTER OF THE YEAR, MAINLY DUE TO THE ECONOMIC TURMOIL IN THE COUNTRY. CONSEQUENTLY, EBI`S FULL YEAR SALES VOLUME CAME AT 17.4MHL IN 2014, DOWN 4.8% VERSUS FY2013.

AS FORECASTED, THE DECLINING TREND IN THE RUSSIAN BEER MARKET CONTINUED IN 2014 DUE TO THE PRESSURE COMING FROM MACROECONOMIC CHALLENGES, PREVIOUS YEARS` REGULATORY CHANGES AND ADVERSE WEATHER CONDITIONS DURING THE PEAK SEASON. IN ADDITION TO RUSSIA, WHICH MAKES UP 64% OF EBI`S TOTAL CONSOLIDATED VOLUMES AS OF FY2014, OUR SALES VOLUMES IN OTHER INTERNATIONAL OPERATIONS WERE ALSO IMPACTED NEGATIVELY FROM ECONOMIC, POLITICAL OR INDUSTRY SPECIFIC REASONS INCLUDING THE CRISIS AND THE EXCISE TAX HIKE IN UKRAINE AND DEVALUATION IN KAZAKHSTAN, LEADING TO A LOWER INTERNATIONAL SALES VOLUMES IN 2014 OVER 2013.

HOWEVER, DESPITE CHALLENGING MARKET CONDITIONS, WE REAPED THE BENEFITS OF OUR CONTINUED FOCUS ON BRANDS, INNOVATION AND EXECUTION SINCE THE BEGINNING OF THE YEAR IN ALL OF OUR OPERATING COUNTRIES AND WE WERE ABLE TO IMPROVE OUR MARKET SHARE IN MOST OF OUR MARKETS.

SOFT DRINK OPERATIONS (COCA-COLA ICECEK A.S.)

CONSOLIDATED SALES VOLUME OF SOFT DRINK OPERATIONS INCREASED BY 6.9% IN FY2014 ON THE BACK OF DOUBLE DIGIT GROWTH IN INTERNATIONAL MARKETS. INTERNATIONAL SALES VOLUME ACCOUNTED FOR 49% OF TOTAL VOLUME IN FY2014 COMPARED TO 46% IN FY2013. THE SHARE OF INTERNATIONAL OPERATIONS IN TOTAL SALES VOLUME CONTINUED TO INCREASE THROUGHOUT 2014, DRIVEN BY HIGH ORGANIC GROWTH. THE SPARKLING CATEGORY GREW BY 4.8%, DRIVEN BY COCA-COLA AND SPRITE BRANDS. WATER CATEGORY DELIVERED 11.4% GROWTH. THE STILL CATEGORIES EXCLUDING WATER GREW BY 15.9% IN 2014, SUPPORTED BY THE STRONG GROWTH OF JUICE AND ICE TEA SEGMENTS.

IN 4Q2014, TURKEY SALES VOLUME CONTRACTED BY 12.0% TO 97.9M U/C. THE SHARP DECLINE IN THE CONSUMER CONFIDENCE IN THE LAST QUARTER AND PRICE INCREASES ON THE MOST SELLING PACKAGES EFFECTIVE FROM OCTOBER ONWARDS HAD A NEGATIVE IMPACT ON 4Q VOLUME FIGURES. TURKEY SALES VOLUME INCREASED BY 0.7% FROM 577.9M U/C IN FY2013 TO 577.9M U/C IN FY2014. VOLUME GROWTH IN THE FIRST HALF OF THE YEAR WAS STRONG, DRIVEN BY HIGHER THAN AVERAGE TEMPERATURES AND SUCCESSFUL CAMPAIGNS. THIS WAS DAMPENED BY ADVERSE CONSUMER SENTIMENT, PARTICULARLY IN Q3 AND Q4, IN ADDITION TO MORE WET DAYS IN THE PEAK SEASON RESULTING IN LIMITED SALES VOLUME GROWTH FOR THE FULL YEAR. THE SHIFT OF SALES MIX TOWARDS IMMEDIATE CONSUMPTION (IC) PACKAGES CONTINUED IN ALL CATEGORIES THROUGHOUT THE YEAR. ON THE OTHER HAND, ALTHOUGH THE NUMBER OF TRANSACTIONS FOR SPARKLING WAS FLAT, THE VOLUME CONTRACTION IN FUTURE CONSUMPTION (FC) PACKAGES WITH LARGER VOLUMES IMPACTED SPARKLING CATEGORY AND HENCE WEIGHED ON THE VOLUME GROWTH IN TURKEY. THE SPARKLING BEVERAGE CATEGORY CONTRACTED BY 4.9% IN 2014, WHILE COCA-COLA ZERO GREW MORE THAN 50%. THE SHARE OF IMMEDIATE CONSUMPTION (IC) PACKAGES IN THE TOTAL SPARKLING MIX CONTINUED TO INCREASE IN 2014. STILL BEVERAGES, EXCLUDING WATER, GREW AT HIGH TEENS IN 2014 ON THE BACK OF DOUBLE DIGIT GROWTH BOTH IN ICE TEA AND JUICE CATEGORIES. ICE TEA SEGMENT CONTINUED ITS SOLID PERFORMANCE IN 2014, DELIVERING OVER 50% VOLUME GROWTH. THE SHARE OF IC PACKAGES IN THE TOTAL STILL MIX ALSO INCREASED. OPTIMIZATION OF WATER CATEGORY THROUGH INCREASED FOCUS ON MORE PROFITABLE SMALL IC PACKAGES ALSO CONTINUED. THE WATER CATEGORY EXCLUDING HOD (HOME AND OFFICE, DELIVERY) SEGMENT, GREW AT MID-SINGLE DIGITS. THE TEA BUSINESS POSTED ALMOST 12% GROWTH, SUPPORTED BY THE LOOSE TEA SEGMENT.

IN 4Q2014, INTERNATIONAL SALES VOLUME INCREASED BY 8.4% TO 100.2M U/C, MAINLY DRIVEN BY PAKISTAN AND KAZAKHSTAN MARKETS. CONSEQUENTLY, INTERNATIONAL OPERATIONS DELIVERED 14.2% VOLUME GROWTH IN FY2014. SUCCESSFUL CAMPAIGNS AND PROMOTIONS ACROSS THE KEY MARKETS SUPPORTED VOLUME GROWTH IN INTERNATIONAL OPERATIONS. DOUBLE DIGIT VOLUME GROWTH WAS ACHIEVED IN SPITE OF SOME MAJOR NEGATIVES THROUGHOUT 2014, SUCH AS DEVALUATION IN KAZAKHSTAN, FLOODS AND POLITICAL UNREST IN PAKISTAN AND SECURITY PROBLEMS IN NORTH IRAQ. IN PAKISTAN, SALES VOLUME GROWTH WAS 16.5% IN 2014, DRIVEN BY STRONG LOCAL MARKETING CAMPAIGNS AS WELL AS INCREASING COOLER AVAILABILITY. CENTRAL ASIA CONTINUED TO DELIVER STRONG VOLUME GROWTH WITH 16.0% IN 2014. KAZAKHSTAN, THE LARGEST MARKET IN THE REGION, DELIVERED 18.8% VOLUME GROWTH IN 2014, BACKED BY MARKET SHARE GAINS AND MORE THAN 20% VOLUME GROWTH IN THE SPARKLING CATEGORY. IRAQ VOLUME GREW 6.4% IN 2014, WITH STRONG ORGANIC GROWTH IN SOUTH IRAQ COMPENSATING FOR THE CONTRACTION IN THE NORTH.

* FULL CONSOLIDATION OF TURKEY BEER, EBI AND CCI
** INCLUDING BEER & SOFT DRINK VOLUMES

WE HEREBY DECLARE THAT OUR ABOVE STATEMENTS ARE IN CONFORMITY WITH THE PRINCIPLES INCLUDED IN THE CAPITAL MARKETS BOARD`S COMMUNIQUÉ ON MATERIAL EVENTS, THAT THEY FULLY REFLECT THE INFORMATION WE HAVE ACQUIRED, THAT THE INFORMATION COMPLIES WITH OUR BOOKS, RECORDS AND DOCUMENTS, THAT WE HAVE MADE OUR BEST EFFORT TO FULLY AND ACCURATELY OBTAIN ALL INFORMATION REGARDING THE MATTER AND THAT WE ARE RESPONSIBLE FOR THIS DISCLOSURE MADE HEREBY.

THIS IS AN ENGLISH TRANSLATION OF THE ORIGINAL OFFICIAL PUBLIC DISCLOSURE MADE BY ANADOLU EFES IN TURKISH THROUGH THE PUBLIC DISCLOSURE PLATFORM (WWW.KAP.GOV.TR ), FOR INFORMATION PURPOSES ONLY. IN THE EVENT OF ANY DISCREPANCY BETWEEN THIS TRANSLATION AND THE ORIGINAL TURKISH DISCLOSURE, THE ORIGINAL TURKISH DISCLOSURE SHALL PREVAIL. ANADOLU EFES MAKES NO WARRANTIES OR REPRESENTATIONS ABOUT THE ACCURACY OR COMPLETENESS OF THE ENGLISH TRANSLATION AND ASSUMES NO LIABILITY FOR ANY ERRORS, OMMISSIONS OR INACCURACIES THAT MAY ARISE FROM USE OF THIS TRANSLATION.



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